Pure Origin – Lingerie
Cradle to Cradle® Case study
Projekt of EPEA Int. Umweltforschung GmbH together with Albin Kälin
High Tech-Innovations: Cradle to Cradle® moves emotions!
The feeling-good-value of the series Pure Origin: Sustainable, environmentally friendly and comfortable. Ultrasoft and flexible for maximum comfort. From organic cotton. Also suitable for sensitive and allergic skin.
The consumer awareness for environmentally sound products is growing constantly. The industrial implications are enormous challenges and an additional incentive for the development of Cradle to Cradle® products. Products are composed of a selection of multiple material elements that all must be defined in safe cycles.
The Triumph and Elastic products Pure Origin represent an up-to-date unmatched quality standard. Cradle to Cradle® products are distinguished by their economical benefits, environmental compatability and high user-friendliness. They imply a paradigm shift in industrial production and products. Cradle to Cradle Design® products also reach a new level of quality and safety in endless cycles so that not only the form, functionality and components are being redefined by the innovative design approach.
For the first time the cooperation of Triumph and Elastic with EPEA enables the implementation of a closed loop thinking for Cradle to Cradle® women’s underwear. This product’s aim is that all the ingredients, chemicals and materials are sure to be safe for biological cycles. Thus, they contribute to a positive well-being of the human being.
Triumph and Elastic are already pioneering innovations in the textile and clothing industry. Elastic has certified its entire production to Oeko-Tex Standard 1000.
Pure Origin has the potential to establish itself as the new standard of quality.
Cradle to Cradle® Pure Origin of Triumph and Elastic, are a defined product that not only satisfies with their economic and environmental benefits, but also gives the consumer a higher quality of life.